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Volume 23 No. 1, April 2024


Article History:
Received: 30 October 2023
Accepted: 01 February 2024
Available online: 01 April 2024


Fostering Creative Performance in Digital Business: The Role of Innovative Millennial Entrepreneurship

Iwan Hermawan1♣, Inayah Inayah1, Gita Hindrawati2, Suharmanto Suharmanto1 and Jati Nugroho1

1Business Administration, Politeknik Negeri Semarang, Semarang, Indonesia
2School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia


Most organizations are currently focusing on creating innovations to face massive business competition. Creating innovation in digital business requires the role of innovative millennial entrepreneurs to frame market opportunities and utilize information technology and knowledge in developing new products to escalate competitive advantages. Previous studies have stated that information technology had no significant effect on creative performance. Therefore, this study examined the role of innovative millennial entrepreneurs, opportunity recognition, and organizational agility as mediating variables to bridge the research gap. The respondents involved were 197 digital business managers spread across Indonesia. The study employed a quantitative approach using Structural Equation Modeling (SEM) with AMOS software to test the model empirically. The study’s result succeeded in mediating partially Information Technology on Creative Performance (β=0.579) by enabling the role of millennial entrepreneurs in creating innovation through market sensing, innovative work atmosphere, and inimitable products. When entrepreneurs can build an atmosphere to learn with members’ ability to analyze market trends actively, it will be easy to recognize market opportunities that can drive organizations to be more agile. Then, organizational agility boosts the entrepreneur’s capability to use technology to solve organizational problems and accelerate creativity.

Keywords: Information Technology, Innovative Millennial Entrepreneurship, Opportunity Recognition, Organizational Agility, Creative Performance
Corresponding Author: Iwan Hermawan; Business Administration, Politeknik Negeri Semarang, Semarang, Indonesia; Email: This email address is being protected from spambots. You need JavaScript enabled to view it.; Tel: 085799997729


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