Siti Hafizah Daud and Khatijah Othman

Faculty of Communication and Leadership,
Universiti Sains Islam Malaysia (USIM)

The social enterprise movement in Malaysia is gathering momentum. An increasing number of social entrepreneurs are taking an interest in this field of activity. Indirectly, this scenario increases the awareness of its significance and, in a range of viewpoints, promotes the social business experience in Malaysia. This article is an explanatory study to determine the awareness of social business in Malaysia. A review of the literature was conducted from library research and website sources. It is divided into three sections: (i) definitions of social business, (ii) operating models for social enterprises in Malaysia, and (iii) definitions of social media and its development, and the awareness of social business among young people and their relationship with social media in general. The first section begins with various definitions and interpretations of the term ‘social enterprise’, while the second part provides an operating model for social enterprises that are active in Malaysia as well as in relation to the market and potential beneficiaries. The third part is a discussion on social media by looking at definitions and the development of social business in Malaysia in general. With this explanation, it is hoped that the awareness of using social media in social business can be highlighted.

KEYWORDS: Social Business, Social Media, Entrepreneur, Operating Models, Social Enterprise.