Volume 20 No. 2, August 2021
ARTICLE INFO
Article History:
Received: 24 JULY 2021
Accepted: 22 August 2021
Available online: 31 August 2021
MANAGEMENT AND ACCOUNTING REVIEW, VOLUME 20 NO 2, AUGUST 2021
https://doi.org/10.24191/MAR.V20i02-07
https://doi.org/10.24191/MAR.V20i02-07
ACCOUNTABILITY IN SME ISLAMIC ENTREPRENEURSHIP DURING THE COVID-19 PANDEMIC
Rohmawati Kusumaningtias1*, Amrizah Kamaluddin2, Aida Hazlin Ismail2, Pujiono1, Lintang Venusita1 and Rediyanto Putra1
1Faculty of Economics and Business, Universitas Negeri Surabaya, Indonesia
1Faculty of Economics and Business, Universitas Negeri Surabaya, Indonesia
2Faculty of Accountancy, Universiti Teknologi MARA, Malaysia
ABSTRACT
The impact of the Covid-19 pandemic due to the implementation of social-physical distancing has caused the economy to decline globally. Entrepreneurs have to adapt to business processes in a revolutionary manner. This study aimed to determine the accountability of Islamic entrepreneurs operating SMEs in dealing with the Covid-19 pandemic. This research used Jaatun's conceptual framework as the initial basis for accountability. This research also used Husserl's phenomenology to explore the experiences of entrepreneurs' awareness, thoughts, and actions which are valued and accepted ethically by stakeholders. The results showed four elements of accountability: responsiveness, responsibility, appropriateness, and effectiveness. These four elements-built accountability horizontally, which links the relationship between agents in the business process and vertically, representing SMEs' awareness of God's existence. Responsiveness revealed efforts to adapt while keeping health as the top priority. Responsibility delivered moral responsibility for business sustainability by redesigning the business processes. Appropriateness is an effort to present the best products through synergy and online marketing. Effectiveness showed product diversification. Vertically, entrepreneurs’ performance was based on gratefulness to God for guidance and strength. The entrepreneurs perceived that every business activity is an effort to help His creatures through their products.
KEYWORDS: Accountability, Small Medium Enterprises, Covid-19, phenomenology, sustainability
*Corresponding author:
Rohmawati Kusumaningtias, This email address is being protected from spambots. You need JavaScript enabled to view it., Faculty of Economics and Business, Universitas Negeri Surabaya, Jalan Ketintang, Surabaya 60231, Indonesia.