Volume 21 No. 3, December 2022
ARTICLE INFO
Article History:
Received: 05 July 2022
Accepted: 14 October 2022
Available online: 01 December 2022
https://doi.org/10.24191/MAR.V21i03-07
BIG DATA ANALYTICS KNOWLEDGE AND SKILLS: WHAT YOU NEED AS A 21ST CENTURY ACCOUNTING GRADUATE
Norlaila Md Zin1, Eley Suzana Kasim1,2♣, Indra Devi Kandasamy3, Noor Sufiawati Khairani4, Noryati Md Noor1 and Nur Insyirah Mohamed Sufian5
1Faculty of Accountancy, Universiti Teknologi MARA Cawangan Negeri Sembilan,
Kampus Seremban, Seremban, Negeri Sembilan, Malaysia
2Accounting Research Institute, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
3School of Management and Business, Manipal International University,
Nilai, Negeri Sembilan, Malaysia
4Faculty of Accountancy, Universiti Teknologi MARA Cawangan Johor,
Kampus Segamat, Segamat, Johor, Malaysia
5Faculty of Accountancy, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
ABSTRACT
This study examined big data analytics (BDA) knowledge and skills required in the accounting profession to better prepare future accounting graduates for the continuously evolving Industrial Revolution 4.0. We used inductive reasoning and the qualitative methodology. Data was collected using semi-structured interviews with accounting educators and practitioners in selected public universities in Malaysia. Findings showed that both BDA knowledge and skills are required to complement traditional accounting knowledge and skills in preparing future accountants to embrace developments in BDA. This study proposed a new typology of skills for 21st century accounting graduates, consisting of visualization, collaboration, analytical and predictive skills. The findings underscore the need for higher learning institutions to emphasise these skills in their accounting curriculum. This study will provide valuable input for higher learning institutions and professional bodies in developing their accounting curriculum for quality education that meets the challenges of the new digital era.
Keywords: Big Data Analytics, Knowledge, Skill, Accounting Education, Higher Learning Institution