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Volume 21 No. 1, April 2022


Article History:
Received: 04 July 2021
Accepted: 23 November 2021
Available online: 01 April 2022


The Role and Implications of Big Data on Strategic Management Accounting Practices: A Case Study in a Malaysian Manufacturing Company

Nik Herda Nik Abdullah1♣, Soliha Sanusi2 and Enni Savitri3
1School of Accounting and Finance, Taylor’s University, Malaysia
2Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Malaysia
3Faculty of Economics and Business, Universitas Riau, Pekanbaru, Indonesia

This research aimed to analyze the role and implications of big data on strategic management accounting practices in the manufacturing industry. The research was conducted in Shah Alam, Selangor, Malaysia. This research used a qualitative approach, with data being gathered through indepth interviews, observations, and the review of documents. The interviews revealed that big data facilitates and improves the implementation of strategic management accounting practices on competitors’ and customers’ analyses and costing by streamlining the analysis process, decreasing time spent searching for data, increasing data accuracy, and assisting in the decision-making process, which leads to better forecasts and improved company profitability. This conclusion was further confirmed by content analysis of the documents reviewed. The study contributes to the literature on strategic management accounting and big data, with a focus on the manufacturing industry. Additionally, the findings of this study indicate that strategic management accounting is the key source of acceptable and pertinent information for management at all levels. The implications arising from this research affect both practitioners and researchers concerning the importance of incorporating big data into strategic management accounting processes in order to enhance analysis and provide a better outcome.

Keywords: Big Data, Content Analysis, Costing, Manufacturing Industry, Strategic Management Accounting
Corresponding Author: Nik Herda Nik Abdullah, School of Accounting and Finance, Faculty of Business and Law, Taylor's University, No. 1, Jalan Taylors, 47500 Subang Jaya, Selangor, Malaysia; Email: This email address is being protected from spambots. You need JavaScript enabled to view it. ; Tel: +6012-3226264.


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