Mufleh Al Jarrah¹, Samer Alhawari², Yaser Almodallah^3♣ and Baker Jarah<sup>4

1</sup>Business Faculty / Information System Department, Amman Arab University, Amman, Jordan
²Faculty of Finance and Business / Management Information System Department,
The World Islamic Sciences and Education University, Amman, Jordan
³Faculty of Business and Economics, Graduate School of Business, University of Malaya, Kuala Lumpur, Malaysia
⁴Business Faculty / Information System Department, Amman Arab University, Amman, Jordan

 
ABSTRACT

The purpose of this study was to confirm how business intelligence technologies (BIT) contribute to organizational agility (OA) and how communication technologies (CT) function as a mediator in telecom firms in Jordan. A quantitative method was used in this study to gather data from the participants. The study concentrated on how businesses, using CT as a mediating variable, perceived and comprehended the role and significance of BIT in improving OA. The survey instrument was developed by applying the structured questionnaire design. PLS-SEM, a variance-based technique, was employed in the analysis. There were three Jordanian telecom companies included in the study sample. There were 216 surveys sent out in total, and a total of 198 questionnaires were returned. The study's conclusions showed that OA and CT were impacted by BIT. In addition, the findings contribute to the theoretical understanding of the mediating role of CT in the context of OA and BIT. This study focused on how telecom companies can influence BIT and CT to develop agility, improving their operational efficiency and responsiveness in the markets.

Keywords: Business Intelligence Technologies, Organizational Agility, Communication Technologies, Jordanian Telecom Companies.